Heywood | Video AI

Reimagining member engagement with Heywood Video AI

Engaging with pension plan members has historically been a difficult task. The often one-way process has been dominated by costly mail communications, with limited evidence of the impact of capturing member attention or impact on member decision-making.

But things are changing...

...and it just got personal. Heywood has launched ‘Video AI’, an interactive and personalised tool that simplifies complex financial information to engage members like never before.

Educate and engage
Using AI-generated presenters for fast production and dynamic personalized storytelling allows you to offer human connection and empathy at scale, while making the complex subject of pensions simple.
Improve your data
Leverage a member’s engagement with video content to take follow-up actions, such as updating their address or designating beneficiaries.
Secure video, on-demand
Members can view their videos at anytime, on-demand, in any language, across any device, with all data being transmitted and processed securely.

Why personalised Video AI?

Improved member experiences

Real-time access, plain language, personal content, recap quizzes and signposting to additional actions put the user in charge of their pensions journey.

Accessibility and inclusivity

Meet the vast needs of your membership. Members with learning differences, limited
familiarity with pension terminology and visual impairments are catered for.

No extra work for you

With a speedy implementation process, Heywood-managed branding and no video
production knowledge necessary, personalised Video AI is a ready-made solution.

Revolutionise member engagement

By using Video AI, 88% of users show a better understanding of their pension.
Since launch, Video AI is available to over 250,000 pension plan members.

Old problems? We’ve got new solutions. Pensions perfected - that’s
the Heywood way.

"There was an 80% increase in engagement rates for our active ABS"

Louise Campbell
North East Scotland Pension Fund

“The video was brilliant, explains everything in simple terms, brings up all the figures I need and is just easier to understand.”

Pension plan member

Heywood Video AI