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Engagement,
reimagined

Engaging with pension plan members has historically been a difficult task. The often one-way process has been dominated by costly mail communications, with limited evidence of impacts on member decision-making.

Things are changing and it just got personal.

Heywood Video Engage is an interactive and personalised tool that simplifies complex financial information to engage members like never before.

Gwynedd Pension Fund

The Gwynedd Pension Fund is a local government pension scheme (LGPS) that provides retirement benefits for employees of local authorities and other participating employers in the Gwynedd, Conwy, and Anglesey areas.

The fund is administered by an in-house team of twenty four and serves over 48,000 members.
Cronfa-Bensiwn-Gwynedd-Newydd logo
Video Engage welcome dashboard
Example of a Video Engage welcome dashboard

Digestible information

“We had tried our best to make paper annual benefit statements (ABS) as clear as possible but they still contain a lot of information. 

We wanted to share something easy to understand, reduce our use of paper and provide a mobile-friendly service.

Choosing Video Engage was easy – the information was much clearer and showed exactly how much money members would have per month, which they like to see.

We tended to quote annual figures but the monthly information is a clearer picture of what members will have to live on in the future."

Increased understanding

“For a member with no pension experience, Video Engage makes everything clearer – in a couple of minutes they get basic information about the scheme, how it works and the figures, without jargon. Before, they had something in the post that was too complicated to understand and members often buried their head in the sand.

Video Engage makes it more engaging for them to understand their pension and what it will be worth in the future. 

They’ve got time to look at their contributions and pension pots now, rather than leaving it too late and being shocked or disappointed in the future.”
Example of a screen showing clear values
Example of a screen showing clear values

Immediate benefits

“Two weeks after issuing annual benefit statements via Video Engage, we conducted a survey to ask for feedback.

We had a good response rate from members with quite a few saying that Video Engage is their favourite pensions feature.

A lot of the replies said that it is user friendly, looks professional and that it’s a clean and clear layout. Comments were positive and members said that it was “easier to understand the information” and that the tool was “innovative”, “secure” and “easily accessed.

“The video is very innovative and I like the fact that you have a video to explain things. The video made pension figures clear.”

Pension plan member

Screenshot - recap
Interactive quiz to check understanding of information provided

Welsh language project

“The Welsh Language Act 1993 requires public bodies in Wales to treat Welsh and English languages equally. 

Of the eight Welsh local government pension funds, Gwynedd have the most Welsh-speaking members and we have a personal passion to ensure that bilingual language options are available. We were keen to be the first Welsh fund to adopt this in Video Engage and ensure that the Welsh version is as best as it can be. The project to implement the changes was very slick.

Heywood had the text translated and shared a prototype for us to review. We identified areas to work on, such as correcting some sentence construction or voiceover pronunciations. Heywood did the work on that to get it how we wanted.

The process was seamless, with an initial call and then iterative email updates. Bi-weekly sprint reviews were useful and gave us the chance to give input into future product enhancements, too.”

How Video Engage will work for you

  • Educate
    AI 'avatars' present personalised information using plain language.
  • Provide
    Members can view anytime, anywhere, on any device.
  • Engage
    Provide multiple language options and accessibility features.

 

Ready to simplify pensions and boost member engagement?

  • By using Video Engage, 88% of users show a better understanding of their pension.
  • Since its launch, Video Engage has been available to over 250,000 pension plan members.

Our innovative tools—like personalised Video Engage—can revolutionise how you communicate with members.

Old problems? We’ve got new solutions. Pensions perfected - that’s
the Heywood way.