Increasing member engagement by 80% with personalised video
Engagement,
reimagined
reimagined
Engaging with pension plan members has historically been a difficult task. The often one-way process has been dominated by costly mail communications, with limited evidence of impacts on member decision-making.
Things are changing and it just got personal.
Heywood Video Engage is an interactive and personalised tool that simplifies complex financial information to engage members like never before.
North East Scotland Pension Fund
The North East Scotland Pension Fund (‘NESPF’) is one of the largest Local Government Pension Schemes in Scotland, looking after 78,000 members and assets worth over £6.2bn.
NESPF administers the Fund for employees of Aberdeen City Council, Aberdeenshire Council and The Moray Council as well as around 40 other public or charitable bodies.
Approachable pensions
“There was a big push for us to move to digital first comms strategy, which is part of why we took the service.
It was also an acknowledgement of preferences – people consume information in different ways and video is a growing form of content.
Everyone is overwhelmed with information and it can be a battle to get members’ eyes on things.
The mention of pensions can often put people off - it’s a daunting subject to some and Video Engage has made it more approachable.
We were previously dictating how people consume their information – with longwinded documents or letters.
Now, people have a two-minute overview of their situation and what they will get out of retirement.”
Increased performance
“The video was brilliant, explains everything in simple terms, brings up all the figures I need and is just easier to understand.”
- Pension plan member
Immediate benefits
Increased performance
“Post-launch, we saw a marked reduction in the number of queries we received – we feel like it answers questions and we can confidently direct people to their benefit statements.
The queries we now receive from members are less about statements and more about taking action.
There was an 80% increase in engagement rates for our active ABS.
This is comparing ABS performance for our active members in 2022, where users had to download a statement that had been generated on their online account versus when we had the new ABS screen and video.”
“People appreciate that video is a succinct, easy to understand, and gives key information, in a medium that best suits them.
Video Engage is tailored, simple and accessible. It’s very structured, so members can look at as much or little as they want, to get a good overview of their pension”
North East Scotland Pension Fund
How Video Engage will work for you
- Educate
AI 'avatars' present personalised information using plain language. - Provide
Members can view anytime, anywhere, on any device. - Engage
Provide multiple language options and accessibility features.
Ready to simplify pensions and boost member engagement?
- By using Video Engage, 88% of users show a better understanding of their pension.
- Since its launch, Video Engage has been available to over 250,000 pension plan members.
Our innovative tools—like personalised Video Engage—can revolutionise how you communicate with members.
Old problems? We’ve got new solutions. Pensions perfected - that’s
the Heywood way.